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Privacy Policy

We are committed to respecting your privacy, and we have created this privacy policy to explain how we use the information that we collect through your use of this Website. Please read this policy and familiarize yourself with its content as it will govern your use of this site. AS A CONDITION OF YOUR CONTINUED USE OF THIS WEBSITE, YOU AGREE TO THE FOLLOWING PRIVACY POLICY:

Non-Personally Identifiable Information

We may track the Internet Protocol (IP) address, domain server, web browser, or computer which you use to visit this Website and analyze this data for trends and statistics, but you will remain anonymous unless you voluntarily provide us with your personally identifiable information. We perform this tracking via Google Analytics.

Collection and Use of Personally Identifiable Information

We collect your information through the following means:

  • Name, email address, phone, and company name you enter when you submit a contact form.
  • Name, email address, phone, and company name you enter when you sign up for a Webinar.
  • Name, email address, phone, and company name you enter when you sign up for our BA Community newsletter.
  • Whenever you register for an account on our site, at a minimum, we collect your name and email address. If your registration is part of a product purchase on our site, we collect your shipping/billing address. If you pay by credit card, we DO NOT store your credit card information, and instead it is passed on to our payment gateway.

Third Parties

We will not transfer your data to third parties, including service providers or other partners.

California “Do Not Track” Disclosures

California law (CalOPPA) requires us to let you know how we respond to web browser “Do Not Track (DNT) signals”. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not honor Do Not Track requests at this time.

Requests by Law Enforcement

Finally, we may provide your personally identifiable information in accordance with the law, such as in response to a subpoena, warrant or other governmental request; if we believe it is necessary to protect our rights or the rights of any third party; in the event of a sale, merger, or acquisition; or if you consent to such disclosure.


We may use cookies on our site in order to improve your browsing experience by personalizing your experience on our site, providing a streamlined sign-up and login process, determining which portions of our site are visited and the site content to best serve your needs. Cookies may be placed by an outside company that performs tracking and statistical analysis of visitor behavior patterns.

Accessing and Updating Your Information

To access or update your personally identifiable information that you have provided to us, please contact us at

Links to Other Websites

The Website may contain links to other websites. Any such links are an accommodation to the respective third-party site owners and for your convenience. Sites linked to and from our Website are not necessarily under the control of the Company, and the Company shall have no responsibility or liability whatsoever for the content or privacy practices of any linked sites, or any link or linking program at any time. Please note that other sites will have their own privacy policies which may differ from this policy, and once you enter another site, their policy will control your use of that site. We encourage you to read the privacy policy of any site that you visit.


This Website has security measures in place to protect the loss, misuse, and alteration of the information under our control.


We reserve the right to modify the terms of this privacy policy, at any time and in our sole discretion, by posting a change notice on this page. YOUR CONTINUED USE OF THE WEBSITE FOLLOWING OUR POSTING OF A CHANGE NOTICE WILL CONSTITUTE BINDING ACCEPTANCE OF THOSE CHANGES.