If I Only Had a Brain… Oh, Wait, I Do! Understand Interactions with the SCARF Model

At the risk of stating the obvious, our brains enable everything we do. However, they also get in the way and occasionally prevent us from accomplishing our goals.   The same brain that helps us communicate a message that truly resonates with an audience is the one that prevents us from communicating effectively at other times.  Have you ever wondered how those things are all true at different moments?  I can’t explain all the reasons, but I’d like to describe a framework that has helped me understand more about […]