Writing an effective business case includes presenting a compelling case for a particular audience in order to achieve approval to embark on a particular course of action. They are developed with the intent to present or sell a viable solution for a clearly defined business problem or new product.
This course provides a framework and techniques that are appropriate for any type of project or program requiring funding or management approval.
Students will gain knowledge and skills by practicing writing and analysis techniques that will help them write a compelling business plan, identify appropriate approaches, and communicate and manage information that should ensure the approval to move forward with the project.
A framework for an effective business case
How to write a compelling business case
How to perform Cost/Benefit Analysis
This course is designed for business analysts, product owners, project managers, program or portfolio managers or any other business partner or project team member involved with developing and writing a business case. This course may also be appropriate for individuals who manage business analysts and need a more in-depth understanding of the process and skill set that would be helpful for effective business analysis.