Team Collaboration Model
There is a special sauce for collaboration: roles are communicated, expectations and handoffs between roles are discussed, and each team member’s contribution to the desired outcome is known and valued by others BEFORE a ball gets dropped. Defining your collaborative model is invaluable and doesn’t take much time. Our Team Collaboration Model can help you capture […]
Customer Journey Map
“Computers no longer interface with humans – they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.” –Alan Cooper A customer journey map challenges you to think through the eyes of a customer as they attempt to accomplish a goal. We try to think […]
Persona
A persona is a fictitious character developed to help us understand and empathize with our target audience. Originally introduced by Alan Cooper, a persona represents an archetypical user, someone who would use a product or service. Personas can help us develop effective, valuable solutions for our customers. If we don’t understand who our customers are, […]