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A persona is a fictitious character developed to help us understand and empathize with our target audience.  Originally introduced by Alan Cooper, a persona represents an archetypical user, someone who would use a product or service.

Personas can help us develop effective, valuable solutions for our customers.  If we don’t understand who our customers are, we’re a lot more likely to deliver customer experiences that less than ideal.  The next time you are starting a project, consider asking yourself, “Who are our customers – really?”

Our template can help you get started.  While most templates share a lot of common elements, you may also find it useful to customize the template for your project.  Learn more about personas in Kathy’s blog 6 Steps to Creating – and Using – a Persona

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Please let us know if you have any questions or if we can provide any additional assistance in your journey to agility.