A persona is a fictitious character developed to help us understand and empathize with our target audience. Originally introduced by Alan Cooper, a persona represents an archetypical user, someone who would use a product or service.
Personas can help us develop effective, valuable solutions for our customers. If we don’t understand who our customers are, we’re a lot more likely to deliver customer experiences that less than ideal. The next time you are starting a project, consider asking yourself, “Who are our customers – really?”
Our template can help you get started. While most templates share a lot of common elements, you may also find it useful to customize the template for your project. Learn more about personas in Kathy’s blog 6 Steps to Creating – and Using – a Persona