Customer Journey Map
“Computers no longer interface with humans – they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.” –Alan Cooper
A customer journey map challenges you to think through the eyes of a customer as they attempt to accomplish a goal. We try to think deeper than simple tasks or activities, developing an understanding of the customer’s end-to-end experience. This understanding can be complex and requires empathizing with the customer to gain a different depth of insight.
Ready to learn more? Download our template, and read more about customer journey maps in our blog Take the Trip: Digital Customer Journey Mapping.